A Settlement has been reached with Self Esteem Brands, LLC d/b/a Purpose Brands (“Self Esteem Brands” or “Defendant”) in a class action lawsuit. This case is about the cybersecurity incident affecting Defendant which occurred on or around December 19, 2023, and on certain dates until June 6, 2024 (the “Security Incident”). Certain files that contained Personal Information were potentially accessed. These files may have contained personal information such as names, Social Security numbers, tax identification numbers, driver’s license numbers, state identification numbers, passport or other government identification numbers, financial account information, payment card information, health information, and health insurance information.
The lawsuit is called Anderson v. Self Esteem Brands, LLC d/b/a Purpose Brands, Case No. 82-CV-25-643. It is pending in the District Court for Washington County, Minnesota (the “Action”).
Self Esteem Brands denies that it did anything wrong, and the Court has not decided who is right.
The parties have agreed to settle the lawsuit (the “Settlement”) to avoid the costs and risks, disruptions, and uncertainties of continuing the Action.
Your rights are affected whether you act or don’t act. Please read the Notice carefully and completely.
Summary of Your Legal Rights and Options in this Settlement | Deadline | |
Submit a Claim | The only way to receive benefits from this Settlement is by submitting a valid and timely Claim Form. The fastest way to submit your Claim Form is online here. If you prefer, you can download the Claim Form here and mail it to the Settlement Administrator. You may also call or email the Settlement Administrator to receive a paper copy of the Claim Form. | By 11:59 p.m. on December 31, 2025 |
Opt Out of the Settlement | You can choose to opt out of the Settlement and receive no payment. This option allows you to sue, continue to sue, or be part of another lawsuit against the Defendant related to the legal claims resolved by this Settlement. You can hire your own lawyer at your own expense. | December 1, 2025 |
December 1, 2025 | If you do not opt out of the Settlement, you may object to it by writing to the Court about why you don’t like the Settlement. You may also ask the Court for permission to speak about your objection at the Final Approval Hearing. If you object, you may also file a claim for Settlement benefits. | December 1, 2025 |
Do Nothing | Unless you opt out of the Settlement, you are automatically part of the Settlement. If you do nothing, you will not receive benefits from this Settlement and you will give up the right to sue, continue to sue, or be part of another lawsuit against the Defendant related to the legal claims resolved by this Settlement. | No Deadline |
Upcoming Important Dates
Notification Mailing
10/2/2025
Opt Out Deadline
12/1/2025
Objection Deadline
12/1/2025
Claim Deadline
12/31/2025
Final Approval Hearing
1/9/2026 at 9:00 a.m.